Project Description
RE-BRANDING TANYA CREATIONS
Tanya Creations, Inc., based in Providence, Rhode Island, is one of the largest private-label custom jewelry designers and distributors in the United States, with the ability to design, manufacture, and ship its one-of-a-kind creations to retail customers. The company creates unique, fashion-forward jewelry that reflects the trends and styles on the horizon for popular retailers including Charming Charlie, Kohls, and Target to name a few.
With unchanged branding for over 33 years, the company knew the Tanya Creations look had run its course. Artisan Creative sat down with them to discuss a strategy that would elevate their brand identity to reflect their fashion-forward ideals. Inspiration for the direction of the brand started with a logo design that resembled a signature or the freehand drawing of a jewelry designer sketching their next creation.
old logo design
logo inspiration
SKETCHES
SIGNATURE
final logo design
OTHER LOGO DESIGN CONCEPTS
CONCEPTUAL BUSINESS CARD DESIGNS
As part of our exploration to find the best look for Tanya Creations, we presented a variety of business card mockups to show our client the bigger picture, each representing a different style and direction.
