Like most industries competing on the Internet, the packaging industry has become increasingly competitive as manufacturers have started utilizing new strategies and platforms to reach larger audiences. Most, however, are missing enormous internet traffic streams due to the lack of SEO. The simple fact is if you are not moving forward and continuously working on improving your position, you’re being outmaneuvered by a competitor who is. Recently, Artisan Creative delved deeper into the packaging manufacturing industry and found some interesting facts regarding your customer’s online search habits. We hope the following stats and information will help you formulate a plan to improve your bottom line.
In the table below, you’ll find keywords that your potential customers are searching for on Google every month. Look carefully at the number of times these keywords and phrases are searched for.
Provided by Google, these statistics capture the flood of highly relevant traffic that could be visiting your website daily.
But is your website optimized to capture those potential customers?
SO WHAT EXACTLY IS SEO?
It’s a highly effective process of gaining web traffic and online visibility by utilizing relevant search engine results to target specific audiences. In other words, you can leverage the enormous power of search engines to help interested customers people find your website.
If your website is not (S)earch (E)ngine (O)ptimized with targeted keywords and phrases relating to your products or potential customers, then you allow those potential customers and website traffic to drive right by your website with the added risk of your business being run over by competitors vying for their attention.
WHERE TO START
First, before you start this process, we recommend that you prepare your website for optimal conversions by setting up your automated sales funnels. Using opt-ins, popup lightboxes, primary and secondary call to actions are a must BEFORE you spend valuable resources driving traffic to an ineffective website that simply doesn’t convert. Keep in mind that you must also have a nurturing strategy in place to help improve those conversions. Testimonials, case studies, reviews, clearly stated warranties and professional photography will instill confidence and build trust among your target market. We can’t stress it enough, if you don’t have this portion of your online sales process in order, you’re going to miss out on a lot of valuable opportunities.
Next, be sure the “mechanicals” are taken care of. These little details make a huge difference as you try to achieve greater traffic counts through search engine optimization. Title tags, meta descriptions, and proper headings help to tell the search engines who you are and what you do. Image alt tags also go a long way in defining your identity.
Third, publish quality content that is keyword rich. There’s no substitute for great content as it is the number one factor in driving relevant traffic to your website. Do the research and identify the most popular keyword phrases for each page and craft your copy in a way that establishes authority and relevance. Keep in mind, effective writing is always written for your customer, not for the search engines.
Finally, if your company still has a website that is not mobile-friendly, you’re not only losing points on the SEO scale but more importantly, you’re ignoring today’s modern mobile consumer.
Packaging Manufacturers must have an SEO strategy in place if they are interested in succeeding in terms of online marketing. It is one of the most important components of any organization’s branding efforts and online presence.
SEO IS COST EFFECTIVE
Because SEO promises continuous returns on your investment, it is considered one of the most cost-effective means of marketing online. Done correctly, it will run automatically, attracting relevant traffic with very high conversion potential. Additionally, by using keyword analysis and other SEO tactics, you can find your target audience and see just how competitive the market is. Using that data to create a viable strategy will yield higher market reach and higher Google search rankings that are directly related to your business.
Packaging manufacturers are now starting to capitalize on SEO as an integral part of their marketing efforts. It’s cost-effective, measurable, and it runs 24/7, 365 days per year. When well managed, a killer SEO strategy has the ability to help drive thousands of relevant customers to your website, elevating your business to reach new heights of awareness and success.