Project Description
A historic place. A singular experience.
Established in 1969, Chamberlain Farm & Pavilion is one of the oldest and most storied working farms in southern Massachusetts. Native Americans summered there for eons. Early colonists homesteaded there in the 1600s. And the Chamberlain Family has thrived on the land ever since.
Located in quaint Berkley, Massachusetts, this historic venue serves as an ideal destination for unique, personalized weddings, corporate outings, special events, field trips and more.
The Chamberlain Family came to us knowing their business lacked a brand identity that resonated with their clientele or showcased the charm of their venue. With no visual identity and an outdated, static website with minimal content and imagery, they asked us to transform their brand.
LOGO DESIGN
Hand sketched by our designers
We found that the authenticity and the history of the property set them apart from any other competing venue. This was an important aspect the Chamberlain Family wished to incorporate into the design of their logo and overall brand look.
We started with hand-drawn sketches, capturing Chamberlain Farm’s iconic barn where vows are exchanged and celebrations await. We then translated these sketches into a rustic logo that will last as long as the memories made there.
Branding
Incorporating Chamberlain’s new logo throughout all aspects of their business and redesigning existing marketing materials now creates an elevated brand awareness they never had before.
Web Design & Development
BEFORE
The Chamberlain Farm and Pavilion’s previous website was comprised of static pages that were purely text-based and contained minimal imagery. The result was a website with lengthy pages and no visuals of the property, leaving visitors lost and likely bouncing from the website completely. With an outdated design, the Chamberlain Family felt their site was not user-engaging or reflective of their great venue.
With a goal to attract more weddings and events, they turned to us to transform their website into something that would generate more clients through the seasons.
Feature-rich. Mobile responsive. User Engaging.
Built on a WordPress content management platform, Chamberlain Farm and Pavilion now has a fresh, new website that is not only accessible on any mobile device, but also informs and engages users while providing a glimpse of the beautiful property and its offerings.
