RE-BRANDING TANYA CREATIONS
Tanya Creations, Inc., based in Providence, Rhode Island, is one of the largest private-label custom jewelry designers and distributors in the United States, with the ability to design, manufacture, and ship its one-of-a-kind creations to retail customers. The company creates unique, fashion-forward jewelry that reflects the trends and styles on the horizon for popular retailers including Charming Charlie, Kohls, and Target to name a few.
With unchanged branding for over 33 years, the company knew the Tanya Creations look had run its course. Artisan Creative sat down with them to discuss a strategy that would elevate their brand identity to reflect their fashion-forward ideals. Inspiration for the direction of the brand started with a logo design that resembled a signature or the freehand drawing of a jewelry designer sketching their next creation.