Project Description
RE-BRANDING TANYA CREATIONS
Tanya Creations, Inc., based in Providence, Rhode Island, is one of the largest private-label custom jewelry designers and distributors in the United States, with the ability to design, manufacture, and ship its one-of-a-kind creations to retail customers. The company creates unique, fashion-forward jewelry that reflects the trends and styles on the horizon for popular retailers including Charming Charlie, Kohls, and Target to name a few.
With unchanged branding for over 33 years, the company knew the Tanya Creations look had run its course. Artisan Creative sat down with them to discuss a strategy that would elevate their brand identity to reflect their fashion-forward ideals. Inspiration for the direction of the brand started with a logo design that resembled a signature or the freehand drawing of a jewelry designer sketching their next creation.
old logo design
![Tanya Creations | Tanya Creations old logo](http://artisancreativ.wpengine.com/wp-content/uploads/2016/08/TC-LogoOLD.jpg)
logo inspiration
SKETCHES
![Tanya Creations | Logo Inspiration Drawing](http://artisancreativ.wpengine.com/wp-content/uploads/2016/08/TC_drawing-LogoInspiration.jpg)
SIGNATURE
![Tanya Creations | Logo Inspiration Signature](http://artisancreativ.wpengine.com/wp-content/uploads/2016/08/TC_signature-LogoInspiration.jpg)
final logo design
![Tanya Creations | Logo Design](http://artisancreativ.wpengine.com/wp-content/uploads/2016/08/TC_Logo-500px.png)
OTHER LOGO DESIGN CONCEPTS
CONCEPTUAL BUSINESS CARD DESIGNS
As part of our exploration to find the best look for Tanya Creations, we presented a variety of business card mockups to show our client the bigger picture, each representing a different style and direction.
![](http://artisancreativ.wpengine.com/wp-content/uploads/2016/08/TC-BusinessCardMockup-FinalFront.png)
![](http://artisancreativ.wpengine.com/wp-content/uploads/2016/08/TC-BusinessCardMockup-FinalBack.png)