Project Description

RE-BRANDING TANYA CREATIONS

Tanya Creations, Inc., based in Providence, Rhode Island, is one of the largest private-label custom jewelry designers and distributors in the United States, with the ability to design, manufacture, and ship its one-of-a-kind creations to retail customers. The company creates unique, fashion-forward jewelry that reflects the trends and styles on the horizon for popular retailers including Charming Charlie, Kohls, and Target to name a few.

With unchanged branding for over 33 years, the company knew the Tanya Creations look had run its course. Artisan Creative sat down with them to discuss a strategy that would elevate their brand identity to reflect their fashion-forward ideals. Inspiration for the direction of the brand started with a logo design that resembled a signature or the freehand drawing of a jewelry designer sketching their next creation.

old logo design

Tanya Creations | Tanya Creations old logo

logo inspiration

SKETCHES

Tanya Creations | Logo Inspiration Drawing

SIGNATURE

Tanya Creations | Logo Inspiration Signature

final logo design

Tanya Creations | Logo Design

OTHER LOGO DESIGN CONCEPTS

CONCEPTUAL BUSINESS CARD DESIGNS

As part of our exploration to find the best look for Tanya Creations, we presented a variety of business card mockups to show our client the bigger picture, each representing a different style and direction.

WEB DESIGN

Tanya Creations Fashion Jewelry Website Homepage
VISIT SITE

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